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Who We Are We turned to Allegro Design to develop ACT's identity. The terra cotta color is a reminder of the dirt floors and roads that are a familiar feature in many of the areas in which we work. Two key components of how we work are in our action-oriented and hands-on approach. These elements are reflected in the logo's use of directional arrows that are hand drawn-suggesting the personal touch that goes into getting things done. And here, the hand-drawn arrows contrast with the clean lines of the letter forms. These simple, timeless, geometric shapes that not only suggest basic needs but also stability and reliability – qualities that are important in providing quality service to ACT’s clients. |
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